Transmedia + Music

July 7, 2011
by Laura Sterritt

Stones Throw Music Video Contest

An important part of any transmedia campaign is fan interaction. Audience members fully expect content to be a two-way street, certainly since the Internet has allowed them a direct channel to creators. A widely used method for musicians to encourage … Continue reading

June 29, 2011
by Laura Sterritt

Adult Swim and Music Partnership

Adult Swim, the popular night-time TV programming block, is well known for its innovative and unorthodox content. But the network has also been ground-breaking with its long historical partnership with musicians and record labels. How has this relationship benefited both … Continue reading