TransChordian

Transmedia + Music

August 8, 2012
by Laura Sterritt
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Passion Pit’s “Gossamer” App

Music apps continue to be at the forefront of innovation for musicians. Björk’s Biophilia app album and The Polyphonic Spree’s Bullseye app were both beautiful and immersive, allowing for expression on the musician’s end and engagement for the fan. Biophilia … Continue reading

October 6, 2011
by Laura Sterritt
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Flying Lotus: Success in New Media

While the definition of transmedia may be debated eternally, it is safe to say that establishing a two-way street with consumers is crucial to a transmedia campaign. An aspect of immersion is being able to interact with and react to … Continue reading

September 13, 2011
by Laura Sterritt
1 Comment

Transmedia vs Repurposing

When considering a transmedia extension for musicians, it is important to understand the difference between extension and repurposing. Of all the artistic expressions, music is the easiest to toss onto another platform without much thought or intent, often as the … Continue reading

July 7, 2011
by Laura Sterritt
1 Comment

Stones Throw Music Video Contest

An important part of any transmedia campaign is fan interaction. Audience members fully expect content to be a two-way street, certainly since the Internet has allowed them a direct channel to creators. A widely used method for musicians to encourage … Continue reading

June 21, 2011
by Laura Sterritt
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Block on iPhone Concert Recording and Its Effect on Fanbases

The UK newspaper The Times uncovered a patent application filed by Apple that describes disabling the iPhone camera function at concerts, blocking fans from recording their favorite musicians. If it comes to pass, this will be incredibly detrimental to the … Continue reading