October 6, 2011
by Laura Sterritt
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While the definition of transmedia may be debated eternally, it is safe to say that establishing a two-way street with consumers is crucial to a transmedia campaign. An aspect of immersion is being able to interact with and react to … Continue reading
June 29, 2011
by Laura Sterritt
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Adult Swim, the popular night-time TV programming block, is well known for its innovative and unorthodox content. But the network has also been ground-breaking with its long historical partnership with musicians and record labels. How has this relationship benefited both … Continue reading
June 5, 2011
by Laura Sterritt
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Ever the innovator, Björk has announced that an “app album” will accompany a conventional music album for her upcoming Biophilia project. What is it, and why is it important? Björk is an unstoppable force. Even with seven albums under her … Continue reading