Transmedia + Music

July 7, 2011
by Laura Sterritt

Stones Throw Music Video Contest

An important part of any transmedia campaign is fan interaction. Audience members fully expect content to be a two-way street, certainly since the Internet has allowed them a direct channel to creators. A widely used method for musicians to encourage … Continue reading

June 21, 2011
by Laura Sterritt

Block on iPhone Concert Recording and Its Effect on Fanbases

The UK newspaper The Times uncovered a patent application filed by Apple that describes disabling the iPhone camera function at concerts, blocking fans from recording their favorite musicians. If it comes to pass, this will be incredibly detrimental to the … Continue reading