March 1, 2012
by Laura Sterritt
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A transmedia campaign is only as good as its team. When a musician recognizes the value in creating extensions and decides to do so, they may not know how to successfully utilize the strengths of different platforms or how to … Continue reading
February 9, 2012
by Laura Sterritt
3 Comments
As part of Björk’s Biophilia project, Björk has released a music album, an app album, and a traditional music video. I have been anxiously awaiting the arrival of the live tour, the culmination of the project, and was lucky enough … Continue reading
January 25, 2012
by Laura Sterritt
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With the recent debates over the SOPA/PIPA proposals and the Megaupload shutdown, there has been a great deal of discussion of how much online piracy helps or hurts individual musicians. There are an endless number of stances on this subject, … Continue reading
November 3, 2011
by Laura Sterritt
1 Comment
With her Biophilia music and app albums officially released, Björk is now focusing on the next platform of her transmedia campaign: live performance. She is committed to touring through 2014 in short stints, taking up weeks-long residencies in at least … Continue reading
September 13, 2011
by Laura Sterritt
1 Comment
When considering a transmedia extension for musicians, it is important to understand the difference between extension and repurposing. Of all the artistic expressions, music is the easiest to toss onto another platform without much thought or intent, often as the … Continue reading