March 1, 2012
by Laura Sterritt
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A transmedia campaign is only as good as its team. When a musician recognizes the value in creating extensions and decides to do so, they may not know how to successfully utilize the strengths of different platforms or how to … Continue reading
November 3, 2011
by Laura Sterritt
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With her Biophilia music and app albums officially released, Björk is now focusing on the next platform of her transmedia campaign: live performance. She is committed to touring through 2014 in short stints, taking up weeks-long residencies in at least … Continue reading
July 21, 2011
by Laura Sterritt
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Björk announced an ambitious project called Biophilia this past May, which included an iOS app album. This would be the first of its kind. While artists have begun dabbling in iPhone/iPad apps, the idea of a mother application that would … Continue reading
July 19, 2011
by Laura Sterritt
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It has been over four years since The Polyphonic Spree released an album, but they have come back with style. Last week, the band debuted the first single off their upcoming record in the form of an interactive music video … Continue reading