Music apps continue to be at the forefront of innovation for musicians. Björk’s Biophilia app album and The Polyphonic Spree’s Bullseye app were both beautiful and immersive, allowing for expression on the musician’s end and engagement for the fan. Biophilia truly set the bar for future endeavors, so I was excited to see its architect, Scott Snibbe, had directed Passion Pit’s new app, Gossamer.
The app was released on July 18th, in support of the band’s second album debuting the same week. It features two songs, each of which have two interactive modes. The first option is the interactive music video for “Take a Walk.” Users listen to the song while creating a unique visualizer, mixing and revealing different images through window-like panes.
Snibbe explained to Evolver.fm, “The imagery for the app is all based on a bubble-like diagram that’s technically called a ‘Voronoi’ Diagram…We chose it for this app because the first song, ‘Take a Walk’ is about the financial bubble, and the hangover healing process coming out of it, so I thought this fragmented bubble imagery fit both metaphorically and psychologically.” Visually manifesting the message of the song is key for this type of transmedia extension. Continue Reading →