February 9, 2012
by Laura Sterritt
3 Comments
As part of Björk’s Biophilia project, Björk has released a music album, an app album, and a traditional music video. I have been anxiously awaiting the arrival of the live tour, the culmination of the project, and was lucky enough … Continue reading
November 29, 2011
by Laura Sterritt
0 comments
Gorillaz are currently in the midst of commemorating their ten year anniversary. As part of the celebrations, they recently announced a partnership with Converse to release limited edition Gorillaz sneakers next February. Is this merchandising or transmedia extension? Given their … Continue reading
September 13, 2011
by Laura Sterritt
1 Comment
When considering a transmedia extension for musicians, it is important to understand the difference between extension and repurposing. Of all the artistic expressions, music is the easiest to toss onto another platform without much thought or intent, often as the … Continue reading