September 25, 2012
by Laura Sterritt
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A transmedia campaign is only as good as its co-creators. Many originators—filmmakers, authors, musicians—are excellent at their art form, understanding how to use the medium to its best potential. Instead of forcing them to fumble through new and unknown platforms, … Continue reading
September 5, 2012
by Laura Sterritt
3 Comments
The basic concept of transmedia storytelling implies an ever presence across a multitude of spaces. This can appear daunting, especially to musicians who solely want to compose music or wish to maintain a low profile. Using social media or asserting … Continue reading
April 11, 2012
by Laura Sterritt
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Perhaps the strongest extension of transmedia storytelling for music is live events. It allows for fan interaction, engagement with the artist, physical manifestation of narrative, and community building. It can also be the most difficult extension, as it requires a … Continue reading
March 8, 2012
by Laura Sterritt
1 Comment
As most storytellers wish to have their primary narrative kept “pure,” transmedia extensions can allow for fan interactivity. Some media is inherently built for interactive storytelling, such as video games or online content. Others, such as music, can be difficult … Continue reading
March 1, 2012
by Laura Sterritt
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A transmedia campaign is only as good as its team. When a musician recognizes the value in creating extensions and decides to do so, they may not know how to successfully utilize the strengths of different platforms or how to … Continue reading