May 2, 2013
by Laura Sterritt
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It is often the less well known, independent musicians who are willing to take chances on new media as artistic expression. The unfortunate Catch-22 is that these musicians or their record labels are usually unable to fund such endeavors. Now, … Continue reading
April 11, 2012
by Laura Sterritt
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Perhaps the strongest extension of transmedia storytelling for music is live events. It allows for fan interaction, engagement with the artist, physical manifestation of narrative, and community building. It can also be the most difficult extension, as it requires a … Continue reading
June 14, 2011
by Laura Sterritt
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As transmedia is often associated with high-profile artists (Nine Inch Nails, Lady Gaga), less well-known musicians may feel they lack the resources to create extensions. This is not true in the slightest! Such musicians can actually find advantage in their … Continue reading