October 28, 2011
by Laura Sterritt
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While live performance may not often be considered an extension of recorded music, carefully crafted presentations can bring new meaning to the songs of an artist and convert potential fans. One such musician to have accomplished this recently was Amon … Continue reading
August 2, 2011
by Laura Sterritt
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Last week, OK Go released their newest innovative music video. They continued their DIY trend with using only dancers’ bodies to create shapes and letters, but chose to distribute an HTML5 version of the video for added interaction. This new … Continue reading
July 7, 2011
by Laura Sterritt
2 Comments
An important part of any transmedia campaign is fan interaction. Audience members fully expect content to be a two-way street, certainly since the Internet has allowed them a direct channel to creators. A widely used method for musicians to encourage … Continue reading
June 21, 2011
by Laura Sterritt
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The UK newspaper The Times uncovered a patent application filed by Apple that describes disabling the iPhone camera function at concerts, blocking fans from recording their favorite musicians. If it comes to pass, this will be incredibly detrimental to the … Continue reading
June 14, 2011
by Laura Sterritt
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As transmedia is often associated with high-profile artists (Nine Inch Nails, Lady Gaga), less well-known musicians may feel they lack the resources to create extensions. This is not true in the slightest! Such musicians can actually find advantage in their … Continue reading