Transmedia + Music

March 27, 2012
by Laura Sterritt

The Aquabats: How a Ska Band Became a Children’s TV Show

Once a more common practice, musicians are rarely moving into television programming. A number of bands mixed music and TV in the 60’s and 70’s, but beyond Flight of the Conchords, there have not been any notable extensions recently. Luckily, … Continue reading

October 6, 2011
by Laura Sterritt

Flying Lotus: Success in New Media

While the definition of transmedia may be debated eternally, it is safe to say that establishing a two-way street with consumers is crucial to a transmedia campaign. An aspect of immersion is being able to interact with and react to … Continue reading

August 18, 2011
by Laura Sterritt

The Power of Fictional and Fictionalized Musicians

Music is one of the most difficult art forms to attempt transmedia storytelling with. Without a literal narrative or story world, musicians must work harder to convey their messages in other ways. However, a history of fictional bands and fictionalized … Continue reading

June 29, 2011
by Laura Sterritt

Adult Swim and Music Partnership

Adult Swim, the popular night-time TV programming block, is well known for its innovative and unorthodox content. But the network has also been ground-breaking with its long historical partnership with musicians and record labels. How has this relationship benefited both … Continue reading